Inspiring Conversations with Amanda Mora
Today we’d like to introduce you to Amanda Mora.
Hi Amanda, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Thank you for having me on your platform. Well let’s start with how event production & design is more than a job to me; it’s my passion and creative expression. It is the reason I created Event Group Houston so that I could build a culture that is inspired by each client and event. No day is ever the same, and no project is alike. We are a company that delivers interactive narratives to targeted audiences and creates unforgettable experiences that last long beyond the guest’s final farewell. Our imagination fosters diversity and has enabled us to serve a plethora of industries including, but not limited to, fashion & entertainment, wine & spirits, as well as real estate & hospitality. We thrive off challenges and bring concepts to realization. We see events like music, the notes are just noise until arranged a particular way. Then they become unforgettable event experiences with lasting impact.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As event producers, we are always faced with challenges like having to manage epic crises such as hurricanes, floods, or just recently a pandemic. Much more frequently, we are tasked with solving dozens of small problems that could make or break an event’s success. What makes us amazing is what you will never see. Behind the scenes, our team is always coming up with creative workarounds for inconvenient venue layouts, uncomfortable weather scenarios, size constraints, and more. So, when COVID-19 happened, we buckled up and approached it head-on and got creative. We found ways to pivot and are currently working on expanding our event planning services to include turnkey options, for in-home entertaining. It is crazy, now, as small events are making their way back, we have started producing dinner parties for guest counts as small as 20 people but as large as 50 people for both social and corporate clients.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Our approach is simple; we combine grand ideas with business-specific insights that come to life through creative strategies. We bring these to life across three practical areas — earned attention, audience engagement, and brand experience. Earned… For clients, earned attention is a primary Key Performance Indicator in their marketing mix. Engagement… For clients who seek relevant, resonant ways to engage audiences online. Experience… for clients who look for synergistic real-life + digital event experience concepts that translate to quantifiable ROI (Return on Investment). Event Group Houston exists because we love the challenge of creating engaging event narratives that are made to inspire action.
If we knew you growing up, how would we have described you?
If you knew me growing up? Honestly, I was always a happy free-spirited kid. You would find me dancing around and singing to the latest tunes, always into the latest fashion, talking football with my dad, or reading up on the newest trends. Pretty much like how I am now, except my favorite sport has swapped to baseball. I think even back then people were always talking about my creativity. I think the first party I ever planned on my own was my 12th birthday party, I remember it had an Asian theme, it was crazy. Fast forward to now, and I am all grown up reflecting on me as a child and I am like WOW! I remember several years ago while I was working at Live Nation Entertainment thinking to myself, “Look at this crazy free spirited little girl standing here years later, producing an event with Cool and the Gang as the headliner”. I would have never imagined in a thousand years that was even a possibility.
After leaving my last position as Director of Sale and Events at Live Nation Entertainment, I knew what I wanted, and I knew how I was going to do it. It was because I cared about the guest(s) experience, such as the décor and what they were taking away when they left, that I got the production bug and that was it. I wanted to start my own event production company. So, I got busy and put pen to paper and spent about six months working on the outline for Event Group Houston. Then one day, before I had even started marketing the company, I got a call from a big client (Fox Sports Network) and the rest is history. Six years later we feel extremely fortunate, to first and foremost, still be here after COVID-19 as well as being able to continue growing in the way we are.
The interview was posted on Voyage Houston which can be found at: http://voyagehouston.com/interview/inspiring-conversations-with-amanda-mora-of-event-group-houston/